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Core Values

There is nothing more important to us than the preservation and continuation of Jimboy’s culture. Our culture has been establish by living the “Core Values” of our founders Jim “Jimboy” and Margaret Knutson instilled in the company on the first day. Jimboy’s company “Core Value” are very simple and have proven to stand the test of time. Our current executive leadership and support team, franchisees, vendors and stakeholders are all measured by these core values:

  • We Have HEART
  • We have Passion
  • We Respect Others
  • We Keep it Simple
  • We Listen
  • We are Authentic
  • We are Prepared
  • We are Transparent