Our story
From Trailer to Tradition
A family-owned business since 1954, Jimboy's Tacos debuted in a small trailer in Lake Tahoe, California. Founded by Jim "Jimboy" Knudson, it started with Jim's recipe for his Original Ground Beef Taco dusted with parmesan cheese.
From locals to legends
After a few years, traffic began to pick up, fueled in large part by positive word of mouth from locals and celebrities, including members of the famous "Rat Pack," and stars from "Bonanza" who were performing nearby.
Beyond the taco
Jimboy's Tacos has built a large and loyal following of fans because the commitment to preparing food fresh and made to order has never changed. To take a look at our full menu, please click here.
The Franchise Frontier
In 1969, Knudson's pioneering spirit kicked in again. At a time when franchising was rare in restaurant business models, Knudson franchised Jimboy's Tacos in the Sacramento area. Jimboy's Tacos has since grown to over 40 locations throughout California and Nevada. For information on franchising, please click here.
Making a difference
Jim would go out of his way to help others, even in a moment's notice. It was in this spirit that the "Dine and Donate" fundraising program was founded, giving charities 20 percent of net sales for dining events held at a Jimboy's restaurant. For more information on the Dine and Donate program, please click here.
