LEUKEMIA & LYMPHOMA SOCIETY PARTNERS WITH JIMBOY’S TACOS IN THE FIGHT AGAINST BLOOD CANCER

28 Jimboy’s Stores Throughout the Greater Sacramento Region Are Raising Funds and Awareness for Blood Cancer Research and Patient Services.

Sacramento, Calif. (May 6, 2016) The Greater Sacramento Area Chapter of The Leukemia & Lymphoma Society (LLS) has announced that Jimboy’s Tacos, Inc. has become a new corporate partnerLLC Logo in the fight against blood cancer. With the launch of their first annual fundraising drive, 28 Jimboy’s stores with locations throughout the Greater Sacramento Region, including Elk Grove, Roseville, Rocklin, Folsom and Grass Valley, are collecting donations to benefit LLS research and patient services.

“The Leukemia & Lymphoma Society is honored to be partnering with Jimboy’s,” said Sacramento Chapter Executive Director Jenaye Shepherd. “As a Sacramento-based purveyor of fast-casual Mexican cuisine, Jimboy’s not only has a well-established reputation for serving delicious food, they also have highly regarded reputation for community service. We are very grateful that the management and staff of stores touching so many areas of our region have joined us to raise awareness about leukemia and lymphoma and to fund a cure for blood cancer.”

LLS Jimboy's Partnership - In Store Fundraising

The Leukemia & Lymphoma Society and Jimboy’s Tacos, Inc. are currently partnering in a regional campaign to raise funds and awareness for blood cancer. Inside the 28 participating Jimboy’s stores, the walls are covered with paper blood drops that symbolize a donation to help find a cure for cancer.

On April 15, 2016, Jimboy’s began displaying LLS information about blood cancer. Staff wearing special Jimboy’s/LLS fundraising buttons stating, “Help Us End Cancer” began asking customers if they would like to make a small donation to the cause. In just the first two weeks, donations have exceeded expectations by customers generously adding $1-$5 to the total of their meal.

 “We are so thrilled to be partnering with the Leukemia & Lymphoma Society,” commented Dina Guillen, Corporate Marketing Director for Jimboy’s Tacos, Inc. “Since its founding over 60 years ago, this family-owned business has made it a priority to give back to the community through food donations and nonprofit support. All of the 28 stores that are participating in this LLS fundraiser are very enthusiastic about being actively involved in the fight against cancer, and helping children and adults who are dealing with this disease. We have a very large and loyal base of customers, and it is heartwarming that they want to generously support this cause.”

The Jimboy’s first-annual fundraising campaign for the Leukemia & Lymphoma Society will continue through May 20, 2016. With each donation, an iconic LLS paper blood drop is put on display to symbolize the fight against cancer and to honor the 2016 Boy & Girl of the Year, local blood cancer patients who are the Honored Heroes of the campaign.

The Leukemia & Lymphoma Society and Jimboy’s Tacos, Inc. are currently partnering in a regional campaign to raise funds and awareness for blood cancer. Inside the 28 participating Jimboy’s stores, the walls are covered with paper blood drops that symbolize a donation to help find a cure for cancer.

“It is really amazing to walk into a Jimboy’s store and see the walls covered with LLS icons,” commented Shepherd. “Each donation is meaningful, as 74 cents of every dollar goes directly to groundbreaking cancer research, life-saving drug therapies and essential local patient services. We greatly appreciate the support of Jimboy’s and their wonderful customers for their important contribution to our mission. Together, we can make a difference because everyone wins when cancer loses.”

The mission of the Leukemia & Lymphoma Society is to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life for patients and their families.

Media Advisory Contact:  Kathy Severson, O:  (916) 246-3325, C:  (415) 497-2269


JIMBOY’S TACOS DONATES $11,000 TO MUSCULAR DYSTROPHY ASSOCIATION

60 year old Non Profit and Restaurant Brand Partner to Send Kids to MDA Summer Camp

Folsom, CA, February 9, 2016Jimboy’s Tacos, the fast-casual American-style Mexican food restaurant chain announced today they raised over $11,000 for the Muscular Dystrophy Association (MDA) during their annual fundraiser over the holidays. The monies will benefit children with muscle disease and send them to MDA camp over the summer.

MDA Summer Camp

MDA Summer Camp

Each year, Jimboy’s Tacos teams up with the Muscular Dystrophy Association (MDA) for a fundraiser during the holidays by selling mobiles from each of their 40 restaurants, for $1 or $5 each.  Jimboy’s Tacos have donated nearly $30,000 over the past three years to send kids to MDA’s summer camp.

“It’s heartwarming to know our Jimboy’s Tacos guests’ donations send kids to MDA summer camp,” said Karen Knudson-Freeman, President and CEO of Jimboy’s Tacos, as well as the founder’s daughter. “We appreciate our guests, as these kids look forward to summer camp year-round, making raising funds so meaningful.”

For 60 years, thousands of children and teens living with neuromuscular diseases have attended MDA summer camp. There, each has found a safe, nurturing world created specifically for them and filled with opportunities to explore awesome adventures, new experiences, lifelong friendships and endless fun. MDA’s summer camp program provides thousands of kids with muscle disease a life-changing experience at one of 80 week-long summer camps.

“MDA couldn’t have picked a better long time partner than Jimboy’s Tacos,” said Heather Cianciolo, Director of Business Development, Muscular Dystrophy Association. “We are so thankful Jimboy’s Tacos has been raising funds for the MDA and seeing the kids faces that get to go to summer camp because of it, makes such an impact,” said Cianciolo.

Jimboy’s Tacos is a family run fresh casual restaurant chain founded by Jim Knudson in Northern California 62 years ago. In 1969, Jim began franchising and the Jimboy’s Tacos phenomenon grew from a small trailer on the shores of Lake Tahoe’s Kings Beach, into more than 40 locations in California, Nevada and Texas. Since its humble beginnings, Jimboy’s Tacos has maintained its philosophy and commitment for fresh, quality American-style Mexican food, and today is still a hallmark of the brand.

About Jimboy’s Tacos®Absolutely-Final-JB_Logo_2015_FINAL

Jimboy’s Tacos had humble beginnings, debuting in a small trailer on Kings Beach in Tahoe, California in 1954.  Started by Jim “Jimboy”  Knudson, it began with Jim’s recipe for his signature taco, packed with the perfect balance of flavors and textures, all encasd in his famous crispy, Parmesan dusted stone ground corn tortilla. The Original Taco with premium 100% pure ground beef is still a best seller with other popular menu items such as burritos, nachos, quesadillas, taco salads, churros, and more, rounding out the fresh and affordable menu.

From the very beginning, Jimboy’s Tacos focused on a commitment to freshness and quality, using only fresh, premium local ingredients, preparing food from scratch daily, and cooking in small batches to ensure freshness. They were ahead of their time and today that commitment to quality and freshness is a hallmark of the brand. Besides being a pioneer with Tacos, Jimboy’s Tacos was so popular, they were one of the first restaurant brands to begin franchising in 1969.  Today the sought-after brand with more than 40 locations in California, Nevada and Texas, is growing through franchise opportunities.  For more information please visit:  www.jimboystacos.com

MDA new logoAbout Muscular Dystrophy Association (MDA)

MDA is leading the fight to free individuals — and the families who love them — from the harm of muscular dystrophy, ALS and related muscle-debilitating diseases that take away physical strength, independence and life. We use our collective strength to help kids and adults live longer and grow stronger by finding research breakthroughs across diseases; caring for individuals from day one; and empowering families with services and support in hometowns across America. Learn how you can fund cures, find care and champion the cause at mda.org.


JIMBOY’S TACOS TO OPEN IN ROCKLIN, GIVING AWAY FREE ORIGINAL GROUND BEEF TACOS

Grand Opening of Rocklin Location to Benefit Placer Food Bank

Rocklin, California – (December 11, 2015) – Jimboy’s Tacos, a locally owned fast-casual American-style Mexican food restaurant chain, opens its first restaurant in Rocklin with a Grand Opening IMG_2611on Thursday, December 17, 2015. Festivities will begin at 5:00pm with a ribbon cutting by the Rocklin Chamber of Commerce, followed by a ribbon cutting at 5:30pm by the Loomis Chamber of Commerce.

The restaurant, located at 5410 Crossings Drive in Rocklin, is giving away a free ground beef taco for every collectible cup purchased. Jimboy’s Tacos founder’s wife, Margaret Knudson, 93, will be in attendance, as well as Jimboy’s Taco’s President and CEO Karen Knudson-Freeman. Also in attendance will be representatives from the restaurant staff, Jimboy’s Tacos executives, and local government officials.

Grand Opening festivities for Jimboy’s Tacos will also be an opportunity to give back to the community, with 20 percent of the entire day’s sales donated to the Placer Food Bank. “We are thrilled to be able to contribute to our community this way during the excitement of opening our new restaurant,” said Roy Perez, owner of the Jimboy’s Tacos franchise opening in Rocklin.

The Grand Opening will be an opportunity to feature some new menu items as well. The Rocklin restaurant is one of six Jimboy’s Tacos locations chosen to test new menu items including Street Fries, a Sloppy Jim, and a Spicy Veggie Masala Taco. “These new menu items will give us a chance to extend our brand and attract new customers,” said Knudson-Freeman. “If these new menu items do well, we will add them to the menus chain wide,” she added.

Another new development to the Jimboy’s Tacos brand is the addition of a specially-designed Jimboy’s Tacos Food Truck, which will also be featured at the Rocklin Grand Opening. “The Food Truck is designed to handle large volumes of people,” said Knudson-Freeman. “It’s another way to introduce new customers to our brand, and the new store opening in Rocklin is the perfect opportunity to showcase it. Between the free taco giveaways, the new menu additions, and the food truck introduction to everyone, it’s going to be a big party,” she said.

Jimboy’s Tacos is a local, family run fresh casual restaurant chain started 61 years ago. The restaurant has maintained its philosophy for fresh, quality American-style Mexican food, and recently began remodeling to reflect an adventure theme with maps, compasses, and simple adventure décor.

“Everything is made from scratch and in small batches to ensure freshness,” said Knudson-Freeman. “We don’t even buy pre-shredded cheese; we shred our cheese daily, and we chop all of our vegetables and we make our guacamole fresh every morning. It’s how my mom and dad did it 61 years ago, and we still prepare our food that way today in all our restaurants,” added Knudson-Freeman.

In addition to the distinct flavors in the spices, Jimboy’s Tacos grills its stone ground corn tortilla shells to make them crispy and crunchy, and dusts every grilled taco with its signature parmesan cheese. The menu also includes street tacos, burritos, nachos, quesadillas, salads and churros.

The new Jimboy’s Tacos restaurant in Rocklin has indoor seating for 49 with additional patio seating plans down the line. Breakfast, lunch and dinner will be served daily, with operating hours going from 10:00am – 9:00pm Sunday through Wednesday, and 10:00am – 10:00pm Thursday through Saturday.

Information: www.facebook.com/jimboysrocklin


Jimboy’s Tacos Sells “Summer Camp” Mobiles to Help Fight Muscular Dystrophy

The Muscular Dystrophy Association of Greater Sacramento and Jimboy’s Tacos are teaming up to help “Make a Muscle” for children and adults affected by neuromuscular disease in the Greater Sacramento area from November 1, 2015-December 31, 2015.

mda2The local mobile campaign will encourage Jimboy’s Tacos guests to purchase and sign a $1-$5 Summer Camp® mobile when they buy Great Fresh Food Served Fast at any of Jimboy’s Tacos locations to raise funds for MDA’s programs of research and health care services, including MDA Summer Camp.

This is the fourth year MDA and Jimboy’s Tacos have partnered for a mobile fundraising campaign. Funds raised from “Summer Camp” mobile sales will benefit families in the Greater Sacramento area served by MDA.

MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.

For over 60 years Jimboy’s Tacos have been a Northern California / Nevada tradition. Multiple generations of food aficionados have enjoyed Jimboy’s uniquely flavored menu, anchored by its legendary ground beef taco. More than just tacos, though, Jimboy’s restaurants feature full meals, kid’s meals, a value menu, and a full line of beef, chicken, pork, seafood, and vegetarian items – all freshly prepared daily. Many locations feature a drive thru window for convenience, but don’t let that fool you. They are not fast food, just Great Fresh Food Served Fast.


Jimboy’s Tacos Opens First Location in Southern California

Jimboy’s Tacos Founder’s Wife and Daughter to Attend Grand Opening Ribbon Cutting Ceremony

Aliso Viejo, California – (November 9, 2015) – Jimboy’s Tacos, a fast-casual American-style Mexican food restaurant chain, opens its first restaurant in Southern California with a Grand Opening Absolutely-Final-JB_Logo_2015_FINALin Aliso Viejo on Thursday, November 19, 2015. Festivities will begin at 5 pm with a ribbon cutting by the Aliso Viejo Chamber of Commerce.  The restaurant, located at 27882 Aliso Creek Road in Aliso Viejo, will have Jimboy’s Tacos founder’s wife, Margaret Knudson, 93, in attendance, as well as Jimboy’s Tacos President and CEO Karen Knudson-Freeman.  Freeman is the daughter of founders Jim “Jimboy” Knudson and Margaret Knudson.  Also in attendance will be representative from the restaurant staff, Jimboy’s Tacos executives, and local government officials.

Grand Opening festivities for Jimboy’s Tacos actually began October 10, when 25% of the total day’s sales were donated to help a sweet young girl, Aeverie, unite with a lifesaving service dog.  “We were so happy to have contributed in this way during the excitement of opening our new restaurant,” said Lynn Freeman, co-owner of the Jimboy’s Tacos franchise along with her husband, Michael.

Jimboy’s Tacos is a family run fresh casual restaurant chain started 61 years ago.  The restaurant has maintained it’s philosophy for fresh, quality American-style Mexican food, and recently began remodeling to reflect an adventure theme with maps, compasses, and simple adventure décor.

“Everything is made from scratch and in small batches to ensure freshness,” said Knudson-Freeman.  “We don’t even buy pre-shredded cheese; we shred our cheese daily, and we chop all of our vegetables and we make our guacamole fresh every morning.  Its how my mom and dad did it 61 years ago, and we still prepare our food that way today in all our restaurants,” added Knudson-Freeman.

In addition to the distinct flavors in the spices, Jimboy’s Tacos grills its stone ground corn tortilla shells to make them crispy and crunchy, and dusts every grilled taco with its signature parmesan cheese. The menu also includes street tacos, burritos, nachos, street fries, salads and churros.

HISTORY AND BACKGROUND OF JIMBOY’S TACOS:

Jimboy’s Tacos had humble beginnings, debuting in a small trailer on Kings Beach in Tahoe, California in May of 1954.  Started by Jim “Jimboy” Knudson, it began with Jim’s recipe for his signature taco, packed with the perfect balance of flavors and textures, all encased in his famous crispy, Parmesan dusted stone ground corn tortilla.

Traffic began to pick up, fueled in large part by positive word-of-mouth from locals in the area.  In the spring of 1958, Joe King, owner of King’s Beach and a huge fan of Jimboy’s Tacos, built a small building on North Tahoe Boulevard for the sole purpose of giving Jimboy’s a more permanent home.

Celebrities performing in the famous CalNeva Lodge in Tahoe, including members of the famous “Rat Pack,” Dean Martin, Joey Bishop and Peter Lawford, began hearing about Jimboy’s Tacos and making trips to the new storefront.  All three stars from “Bonanza,” including Lorne Green, Dan Block and Michael Landon, were sometimes seen at Jimboy’s Tacos. They would send someone to order tacos for the crew and stars, when they were filming in the area.  Countless other stars of the 60’s and 70’s began discovering Jimboy’s Tacos at the same time.

In 1969, Jim began franchising and the Jimboy’s Tacos phenomenon grew from a small trailer on the shores of Kings Beach, into almost 40 locations throughout the Sacramento and Tahoe areas.

Jimboy’s Tacos has built a large and loyal following of fans because the commitment to using fresh, quality ingredients has never changed.  Looking back over the years, Jimboy’s Tacos was ahead of its time in going farm-to-table, which is now a trend in many restaurants.  From the very beginning, Jimboy’s Tacos focused on freshness and quality, using only fresh, premium local ingredients, preparing food from scratch daily, and cooking in small batches to ensure freshness.

Although he wasn’t actively involved in the operations in his later years, Jim was always very concerned about, and closely monitored, the style and quality of the restaurants bearing his name up until his death in 2011 at the age of 95.

Jim’s vision and philosophy is a guiding force for his daughter, Karen Knudson Freeman, who took over as President and CEO of Jimboy’s Tacos in 2010.  The number of Jimboy’s Tacos locations continues to increase, but our menu still reflects Jim’s distinct and unique cooking style and commitment to freshness and quality.

Today, there are nearly 40 Jimboy’s Tacos in Northern California, Nevada, and Texas.


Group Raises Enough to Order Allergen-detecting Dog for Girl

http://www.ocregister.com/articles/aeverie-687488-davani-dog.html

October 14, 2015
By Christopher  Yee / Staff Writer
Photo courtesy of Tiffany Perry Photography

Aeverie-Jimboys

 

Saturday’s fundraising event in Aliso Viejo was the first time 5-year-old Aeverie Labile, center with mask, ever played with children who weren’t family members.

ALISO VIEJO – As the sun set over Jimboy’s Tacos on Oct. 10, Aeverie Labile and her new friends sat down on a quilt and blew bubbles.

The day was all about 5-year-old Aeverie, whose many food allergies may trigger anaphylaxis, a severe life-threatening whole-body allergic reaction. Even nut particles in the air may cause a reaction, so hundreds of locals stopped by Jimboy’s to help raise $15,000 for an allergen-sniffing dog for Aeverie.

In addition to money raised from the silent auction of lavish gift baskets, Jimboy’s pledged 25 percent of its sales for most of the day, as did Rita’s Italian Ice, which set up a cart outside the restaurant.

Nearly lost in the shuffle of Saturday’s AV Loves Aeverie fundraiser was one simple fact: It was the first time the 5-year-old ever played with children who weren’t relatives.

“It gives me so much hope seeing her play with other children,” said Aeverie’s mother Stephanie Labile, watching her pop bubbles blown by another girl. “A month ago, I couldn’t have imagined we’d be be here, surrounded by strangers who all want to help bring Aeverie into the world.”

Before Saturday, Aeverie spent most of her time in her family’s second-story Aliso Viejo apartment, both because it is carefully protected against allergens and it’s become an emotional safe space for her, Stephanie Labile said. Visiting family members have to avoid eating nuts even a day before, so that means she mostly plays with her adult aunts and uncle.

Diane Davani, one of the fundraiser organizers, watched as her daughter, Katie, and several other girls donned vinyl gloves and dust masks to play with Aeverie on Saturday.

“We brought Rapunzel down from her tower, at least for one day,” Davani said with a smile.

Davani and fundraiser co-organizer Erin Bactat met Stephanie Labile when she hosted a wine and paint night in an attempt to raise money for an allergen-detecting dog for Aeverie. When Davani heard Aeverie’s story, she said there had to be a better way to raise the money necessary than infrequent paint nights that earned her no more than $15 per attendee.

Between the silent auction, restaurant donations and donations sent via the crowdfunding website GoFundMe, the group has raised enough to order the dog, Davani said.

The group has three more silent auction items – including an orthodontic service package valued at $6,000 and an autographed hockey stick used by Los Angeles Kings defenseman Alec Martinez – that will be auctioned via the “Residents of Aliso Viejo” Facebook group.

Funds raised beyond the group’s $15,000 goal will go toward special food and care for the dog, which will be trained by Falco K9 Academy in Yorba Linda, Davani said.

Food allergies aren’t the only health challenges for Aeverie – she hasEhlers-Danlos syndrome, a connective tissue disease that affects the joints, forcing her to wear leg braces; she has muscular dystrophy, which causes her joints, ligaments and muscles to ache; she struggles with asthma; and she suffers from urticaria, which means her own sweat causes her to break out in hives.

But Aeverie’s peanut and tree nut allergies are most dangerous to her in the open world, and a nut-sniffing dog will allow her to safely take classes at her home school, Don Juan Avila Elementary School, as early as the start of the 2016-17 school year.

While the dog will be able to steer Aeverie away from nuts and nut particles in the air, she’ll need some help from her classmates to keep nuts off campus entirely. Davani said the school will learn very quickly that small changes in their habits can make all the difference in including all students, as evidenced by her daughter, Katie Davani.

Before Saturday’s fundraiser, Katie played soccer. After the game, her team snacked on granola bars, but Katie read the label and saw nuts included. She snacked on a banana instead.

“I picked the banana because I wanted to play with my friend,” Katie said.

As the fundraiser wrapped up, Aeverie retreated to the family car, tired from a day of fun.

It was a big day for her, and not one she’s likely to forget anytime soon.

“It was amazing,” Aeverie said. “It was awesome. We played games, and more games, and more games, and danced to more songs, and played more games.”

“So fun,” she said from behind her mask.

Contact the writer: 949-667-1933, cyee@ocregister.com and @ChrisMYee on Twitter


New Eatery Already Giving Back to Community

http://www.cityofalisoviejo.com/news/enews/new-aliso-viejo-eatery-to-host-fundraiser-for-local-little-girl-oct-10/

Posted September 18, 2015
City of Aliso Viejo

Jimboys-av

 

 

 

 

 

Jimboy’s Tacos recently opened its first Orange County restaurant in Aliso Viejo.

The quick-service taco eatery, known for its grilled Parmesan crusted shell, is nestled in the former Jack in the Box site at 27882 Aliso Creek Road. Founded in a camper trailer in 1954 at Kings Beach in North Lake Tahoe, the restaurant is a staple up north and operates about 40 locations, most within in the Sacramento region.Jimboy’s menu includes an array of tacos, burritos, nachos, vegetarian dishes, salads, burgers and options for carnitas, shredded beef, steak and chicken. The eatery also serves breakfast.

Even though Jimboy’s Tacos is new to town, franchise operator Michael Freeman has already used his restaurant as vehicle to give back to the community. On October 10, Jimboy’s Tacos hosted the “Aliso Viejo love’s Aeverie” fundraiser.

The community came together to support and raise funds for Aeverie’s peanut-sniffing service dog.  Little Aeverie has a life-threatening food anaphylaxis allergy to 65 percent of foods. She also has muscular myopathy and EDS, a connective tissue disease. The service dog will help her in many ways, including protecting her from potentially going into anaphylaxis, losing her balance and with mobility, anxiety and stress.

Jimboy’s Tacos donated 25 percent of sales that day to the cause.

For more information about the eatery, call 949-643-8226.

 


Guy Fieri’s ‘guilty pleasure’ taco, Jimboy’s, opens first O.C. eatery

http://www.ocregister.com/articles/jimboy-682170-tacos-first.html
September 11, 2015
By Nancy Luna / Staff Writer nluna@ocregister.com

Chk-GB Tacos

 

Guy Fieri ‘guilty pleasure’ taco, Jimboy’s, opens first O.C. restaurant on Sunday

Jimboy’s Tacos, a Northern California institution, is opening its first restaurant in Orange County this weekend.

Franchise operator Michael Freeman said he’s bringing JimBoy’s famous tacos — known for its grilled parmesan crusted shell — to Aliso Viejo. It opens Sunday in a former Jack in the Box at 27882 Aliso Creek Rd.

The quick-service taco eatery was founded in a camper trailer in 1954 at Kings Beach in North Lake Tahoe. The Folsom-based eatery operates about 40 locations, most of which are clustered in the Sacramento region.

Freeman said the parmesan crusted tacos filled with ground beef are the chain’s signature menu item. Food Network star Guy Fieri is scheduled to film a segment at a Northern California restaurant for a program chronicling “guilt pleasures” of celebrity chefs.

Jimboy’s menu also includes options for carnitas, shredded beef, steak and chicken.

Refried beans and rice are made in small batches in each restaurant, he added. The key difference between Jimboy’s and rivals? Freeman said restaurants grill their stone ground corn tortilla shells to make them crispy. Every taco is dusted with parmesan cheese. The menu also includes street tacos, burritos, nachos, and churros.

In Orange County, Freeman said JimBoy’s fans can expect a slightly tweaked menu, with additional options. Orange County’s Mood for Food worked with Freeman to expand the menu. Mood for Food owner Gina Galvan is the co-founder of the Chomp Chomp Nation food truck.


Jimboy’s Tacos, MDA and Good Day Sacramento “Make a Muscle”

To help kick off the MDA “Make a Muscle” campaign, Jimboy’s Tacos spoke with Good Day Sacramento at their Arden Way location. Zander, MDA’s Ambassador, was there to get things started, along with Jimboy’s Tacos President/CEO, Ms Karen Knudson-Freeman. In addition, the new Jimboy’s Tahoe Burrito was featured to the delight of the Good Day Sacramento camera crew.









Jimboy’s Tacos Opens First Store in Plano, TX with High Goals for Food 4 Kids/North Texas Food Bank

Plano-Ribbon-Cutting

Plano Chamber of Commerce Ribbon Cutting at Jimboy’s Tacos, Plano

Jimboy’s Tacos is using the Grand Opening of its new Plano store to provide a platform for raising money for the Food 4 Kids/North Texas Food Bank. “We really believe in making a positive impact in our local communities, and this is such a great cause for our local kids and families” said Karen Knudson-Freeman, CEO/President and founder’s daughter. Jimboy’s Tacos will be introducing their one-of-a kind big taste tacos to its guests by giving away two of their legendary ground beef tacos free to every person who stops by between 11:00 am to 5:00 pm on Saturday, November 8th.

While the tacos will be served free with no strings attached, Jimboy’s management has arranged for 100 percent of any optional donations made during this day long celebration and the next 60 days, to go directly to the North Texas Food Bank (NTFB). Mrs. Jimboy (Margaret Knudson, founder’s wife) who is 93 years young, is traveling from her home on the West Coast to present a $5,000.00 check to NTFB and to cut the ribbon with Karen Knudson-Freeman for the Plano store opening. Both Margaret and the late Jim “Jimboy” Knudson have a unique tie to Texas. Longtime friends of Texas native son Carrol Shelby, through the International Chili Society, they have both had the remarkable honor of winning and holding the title of World Champion for their chili. Our big taste and bold flavors in our restaurants and recipes have always won us awards, whether it was “Voted Best Taco” awards, “Best Mexican Food” or World Champion for our chili. “We are so excited to bring our style of Mexican food to Texas, it really feels like we have finally come home. Jimboy’s Tacos will do whatever we can to support the great communities of Texas through our stores. My Dad believed that great tasting food, friendly customer service, and local community support was what made American business so strong and 60 years later; it is one of our core values that we continue to build on.” said Karen Knudson-Freeman.

WHEN: Saturday, November 8th, 2014,   11:00am – 5:00pm

WHERE: 101 W. Spring Creek Pkwy, Plano Texas 75023,  972-575-8220

The North Texas Food Bank (NTFB) is a top-ranked nonprofit relief organization, and the largest North Texas charity. Each day, the North Texas Food Bank provides access to 170,000 meals for hungry children, seniors and families through a network of more than 1,000 feeding programs and 262 Partner Agencies. In fiscal year 2014, NTFB provided access to some 62 million meals. NTFB recently has announced a 10-year vision to eliminate the hunger gap in its 13-county service area. NTFB is a member of Feeding America, a national hunger relief organization.
Jimboy’s Tacos was founded in 1954 and stretches across 3 States. This restaurant company is going through an impressive growth period; in 2014 they began to actively sell their franchise again, with multiple store openings in Washington, Nevada, California, Texas, and Internationally, India all on schedule for 2015 openings.

“We serve our food quick in a “Fast Casual” atmosphere with only high quality ingredients. We use fresh local ingredients, top grade local beef, hormone free chicken, real cheese, real avocados, quality local produce, real beans and rice made from scratch, we cook our food fresh to order with big taste and bold flavors. Combine this with our handmade salsas and you get that Jimboy’s Tacos unique style of food that will bring you back over and over,” said Karen Knudson Freeman.


Jimboy’s Tacos “Makes a Muscle” in LA, First Time in 60 Years!

Los Angeles, CA –   Jimboy’s Tacos and The Muscular Dystrophy Association are proud to bring Jimboy’s legendary tacos and awareness of the MDA and the “Make a Muscle Campaign” at two exciting events this week in conjunction with the West Coast Franchise Expo.

“The MDA is close to our hearts and has become a part of our Jimboy’s Tacos family.   Over the years, we have gotten to visit and benefit from the wonderful relationships these children bring into our lives.  The MDA is dedicated to finding treatments and cures for muscular dystrophy and we at Jimboy’s Tacos are proud to play a part in bringing attention and support to the people who live day-today with muscle disease” said Karen Knudson-Freeman, President and CEO of Jimboy’s Tacos.

The Jimboy’s Tacos food truck will travel to two locations in the Greater Los Angeles area and serve a select menu as part of these fundraisers.  This is a non-profit event to introduce our Jimboy’s signature taco with proceeds directly benefiting the MDA and their kids, which is an extension of the “make a muscle” campaign.

MDA_header

The first fundraiser will be held on Thursday, October 23, from 5 pm to 9pm, in Anaheim, California at Noble Ale Works, located at 1621 S. Sinclair Street, Anaheim.  The second fundraiser will be held on Saturday, October 25, from 5 pm to 9 pm in Fullerton, California at the Bootlegger Brewery located at 130 S. Highland Ave, Fullerton.

“This is the first time Jimboy’s Tacos has ever been in the Greater Los Angeles area, and we have a lot of Jimboy’s Tacos fans in Southern California, so we encourage all of them to come out and help us support this great cause,” said Knudson-Freeman.

About Jimboy’s Tacos

Established in 1954, Jimboy’s Tacos is celebrating its 60th year in 2014.  Jimboy’s Tacos had humble beginnings, debuting in a trailer on Kings Beach in Tahoe, California.  Traffic picked up, fueled by positive word-of-mouth, and the trailer developed into almost 40 locations throughout the Sacramento and Reno areas.

In 2012, the brand revealed that it would remodel all of its nearly 40 restaurants to an adventure-themed prototype by the end of 2016.  The adventure aspect reinforces the chains branding efforts around a fun, entertaining place to eat.  Jimboy’s Tacos will continue to focus on the food, using fresh, natural premium ingredients, and preparing everything fresh daily.

 
 


Jimboy’s Tacos Receives 2014 Best of Auburn Award

Auburn Award Program Honors the Achievement

AUBURN August 7, 2014 — Jimboy’s Tacos has been selected for the 2014 Best of Auburn Award in the Restaurants category by the Auburn Award Program.

Each year, the Auburn Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Auburn area a great place to live, work and play.
Auburn 2014 Award
Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Auburn Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Auburn Award Program and data provided by third parties.

About Auburn Award Program

The Auburn Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Auburn area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Auburn Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Auburn Award Program

CONTACT:
Auburn Award Program
Email: PublicRelations@awardclaim.org
URL: http://www.awardclaim.org



Jimboy’s Tacos Receives 2014 Best of Yuba City Award

Yuba City Award Program Honors the Achievement

YUBA CITY August 7, 2014 — Jimboy’s Tacos has been selected for the 2014 Best of Yuba City Award in the Restaurants category by the Yuba City Award Program.

Each year, the Yuba City Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Yuba City area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Yuba City Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Yuba City Award Program and data provided by third parties.

Yuba City 2014 AwardAbout Yuba City Award Program

The Yuba City Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Yuba City area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Yuba City Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.



SOURCE: Yuba City Award Program

CONTACT:
Yuba City Award Program
Email: PublicRelations@awardclaim.org
URL: http://www.awardclaim.org

 


Jimboy’s Tacos Receives 2014 Best of Fairfield Award

Fairfield Award Program Honors the Achievement

FAIRFIELD June 5, 2014 — Jimboy’s Tacos has been selected for the 2014 Best of Fairfield Award in the Mexican & Latin American Food Products category by the Fairfield Award Program.Fairfield 2014 Award

Each year, the Fairfield Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Fairfield area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Fairfield Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Fairfield Award Program and data provided by third parties.

About Fairfield Award Program

The Fairfield Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Fairfield area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Fairfield Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Fairfield Award Program

CONTACT:
Fairfield Award Program
Email: PublicRelations@recognitionawarding.com
URL: http://www.recognitionawarding.com


Jimboy’s Tacos Celebrates 60 Years

Local Restaurant Chain Marks 60 Years in Northern California and Nevada on Wednesday, May 21

Sacramento, CA –Jimboy’s Tacos, a local fast-casual American-style Mexican food restaurant chain with nearly 40 locations throughout Northern California and Nevada, is celebrating its 60 year anniversary on Wednesday, May 21, 2014.  Festivities will be held at the Folsom restaurant on 708 E. Bidwell Street with family members of the founder gathering to celebrate the milestone occasion.  In honor of the anniversary, customers who buy a ground beef or bean taco on May 21st can buy another for .60 cents.60 Anniversary Badge 250x250
 
“We are humbled by the customer support we have received over the past 60 years,” said Karen Knudson-Freeman, president and CEO of Jimboy’s Tacos and daughter of Jimboy’s Tacos founder Jim Knudson.
  
The milestone anniversary will be celebrated with family flying in from around the country, including Hawaii. On hand, there will be children and grandchildren of the founder, Jim Knudson who passed away in 2011. Family members joining Knudson-Freeman for the festivities include the founder’s wife, Margaret “Mrs. Jimboys” Knudson, Scott Knudson and Norman “Ty” Knudson – sons of founder, and Erik Freeman, Patrick Freeman, Sara Knudson and Liv Knudson – grandchildren of founder.
 
Throughout the day, there will be family activities planned including a coloring contest, balloon twisting, magic show, air tattoo artist/face painting, and a bounce house.  The GTO Car Club is showcasing vintage cars in the Jimboy’s Tacos parking lot. 
 
Knudson-Freeman credits the quality and freshness of the food largely for its success.  “My dad was a pioneer when it came to freshness and quality – now everyone is doing it,” said Freeman.  “There is a “craveability” when it comes to Jimboy’s food.  It has the perfect blend of flavors and textures that complement one another, our food is made with premium and fresh product, and all of that creates one perfect bite.”
 
ABOUT JIMBOY’S TACOS FOOD:
2 GB Tacos
- Jimboy’s Tacos Philosophy: Quality matters. Quality is everything.
- There is integrity in the quality and freshness of Jimboy’s food because founder Jim Knudson believed that’s how the food should be prepared.  
- Ground beef is always fresh, never frozen, and cooked fresh throughout the day in small batches to insure the best quality.  It is of the highest quality, 100 percent pure America beef purchased from Harris Ranch with no additives, fillers or preservatives of any kind.  The high quality beef required for Jimboy’s cannot be found in supermarkets.  All meat must be approved by Jimboy’s inspectors before it is allowed to be used for Jimboy’s products. 
- Fish is wild caught cod from Alaska – it is not farmed fish.
- Corn tortillas are made with stone ground corn, not corn flour, and has no preservatives. Dozens of different tortillas were tested before selecting this one.  It bursts with corn flavor and crisps up nicely for the tacos.
- Spanish rice and Pinto Beans are made from scratch daily at Jimboy’s.  There is nothing dehydrated, converted or canned.  Everything is made in smaller batches to be used within a few hours. 
- Guacamole is made fresh daily from fresh avocados that are hand cut, mixed with a special spice blend, and mashed by hand.
- Jimboy’s original taco sauce is made from scratch every 2-3 days at the store.
- Onions, tomatoes, lettuce, cilantro are all hand cut fresh daily.
- Salads are made fresh daily.
- Cheese is freshly shredded daily.
- Chicken is all-natural, minimally processed, no artificial ingredients, hormone-free, raised Cruelty Free, raised Cage Free, Allergen and Gluten Free
 
ABOUT JIMBOY’S TACOS FUTURE PLANS:
Jimboy’s Tacos recently entered into a long term partnership deal with Krrish Group to open franchises in India.  The Krrish Group, as Master Franchisee of Jimboy’s Tacos, will launch the multi-store opening in India later this year.  The first restaurant is slated to open in September 2014, with 7-10 more restaurants opening in the next two years.
 
HISTORY AND BACKGROUND OF JIMBOY’S TACOS
Jimboy’s Tacos had humble beginnings, debuting in a small trailer on Kings Beach in Tahoe, California in May of 1954.  Started by Jim “Jimboy”  Knudson, it began with Jim’s recipe for his signature taco, packed with the perfect balance of flavors and textures, all encased in his famous crispy, Parmesan dusted stone ground corn tortilla.
 
Traffic began to pick up, fueled in large part by positive word-of-mouth from locals in the area.  In the spring of 1958, Joe King, owner of King’s Beach and a huge fan of Jimboy’s Tacos, built a small building on North Tahoe Boulevard for the sole purpose of giving Jimboy’s a more permanent home.
 
Celebrities performing in the famous CalNeva Lodge in Tahoe, including members of the famous “Rat Pack,” Dean Martin, Joey Bishop and Peter Lawford, began hearing about Jimboy’s Tacos and making trips to the new storefront.  All three stars from “Bonanza,” including Loren Green, Dan Block and Michael Landon, were sometimes seen at Jimboy’s Tacos. They would send someone to order tacos for the crew and stars, when they were filming in the area.  Countless other stars of the 60’s and 70’s began discovering Jimboy’s Tacos at the same time.
 
In 1969, Jim began franchising and the Jimboy’s Tacos phenomenon grew from a small trailer on the shores of Kings Beach, into almost 40 locations throughout the Sacramento and Tahoe areas.  
 
Jimboy’s Tacos has built a large and loyal following of fans because the commitment to using fresh, quality ingredients has never changed.  Looking back over the years, Jimboy’s Tacos was ahead of its time in going farm-to-table, which is now a trend in many restaurants.  From the very beginning, Jimboy’s Tacos focused on freshness and quality, using only fresh, premium local ingredients, preparing food from scratch daily, and cooking in small batches to ensure freshness. 
 
While Jimboy’s Tacos is perhaps most famous for its signature crispy, Parmesan dusted tacos, the grilled burritos have also earned a loyal following.  Stuffed with fresh, good quality, homemade ingredients, our classic burritos are then finished on the grill to seal them shut and give them a nice crisp exterior.  Enchiladas, salads, burrito bowls, breakfast entrees, and our signature “Taco Burger” are also inspired by Jim and his commitment to focus on “fresh, quality ingredients with the best taste at an affordable price.”
 
In addition to the food, Jim Knudson focused on helping people who worked hard to make their own way, because that was his philosophy.  He was always helping out employees who were struggling financially, either with a loan or just paying a bill for them.  He was extremely fair minded, and both Jim and his wife Margaret would go out of their way to help others, even in a moment’s notice.   They also believed in giving back to the community that welcomed and supported each new store to their neighborhood. Whether it was through giving donations to local charities, engaging in philanthropic activity, providing jobs for families in the community, it was important to always give back and thank the families and communities that supported Jimboy’s Tacos.  
 
Madison-School-Dine-OutJimboy’s Tacos recently launched a “Dine and Donate” program, offering a charitable donation to local organizations that host a dining event at any of our nearly 40 participating locations. Our contribution is based on 20% of the net sales from guests that bring in a “Dine and Donate” flyer for the organization’s specific event. Since the fundraising takes place at the local Jimboy’s Taco restaurant, the money that is raised will benefit the communities in which we live, work, and play.
 
Although he wasn’t actively involved in the operations in his later years, Jim was always very concerned about, and closely monitored, the style and quality of the restaurants bearing his name up until his death in 2011 at the age of 95.
 
Jim’s vision and philosophy is a guiding force for his daughter, Karen Knudson Freeman, who took over as President and CEO of Jimboy’s Tacos in 2010.  The number of Jimboy’s Tacos locations continues to increase, but our menu still reflects Jim’s distinct and unique cooking style and commitment to freshness and quality.  
 
In 2012, Karen revealed that Jimboy’s Tacos would remodel all of its nearly 40 restaurants to reflect a fresh, new adventure-themed prototype by the end of 2016.  The adventure aspect reinforces Jimboy’s branding efforts around a fun, entertaining place to eat, while maintaining the food’s integrity and commitment to freshness, quality and the perfect balance of flavors and textures.   
 
Jimboy’s Tacos recently partnered with real estate company, The Krrish Group, to bring Jimboy’s Tacos to India.  The Krrish Group, as Master Franchisee of Jimboy’s Tacos, will launch the multi-store opening in India later this year.  The first restaurant is slated to open in September 2014, with 7-10 more restaurants opening in the next two years.
 
We’ve worked very hard to maintain the quality of our food and customer dining experience while building our brand and keeping it new and relevant.  After 60 years, we’re proud that we’re still getting rave reviews, and creating a crave-able food experience is a big part of it.  We will always care, and we will always work hard, to ensure that Jim’s vision is carried through, and our customers continue receiving the quality of food and service that led us to celebrating 60 years in business. 
 
There are nearly 40 Jimboy’s Tacos in Northern California and Nevada- many of whom are celebrating our 60th anniversary with the special offer Tell Us “Happy Anniversary” on May 21st, and when you buy a ground beef or bean taco, you get the second one for only .60 cents.
 
FOR IMMEDIATE RELEASE 
Contact Info:
Dina Guillen, Marketing Director                                                             
Jimboy’s North America                                                                                                
cell: (916) 505-2478

d.guillen@jimboysnorthamerica.com

Jimboy’s Tacos Receives 2014 Best of Marysville Award

MARYSVILLE AWARD PROGRAM HONORS THE ACHIEVEMENTMarysville 2014 Award

MARYSVILLE April 23, 2014 — Jimboy’s Tacos has been selected for the 2014 Best of Marysville Award in the Mexican Restaurants category by the Marysville Award Program.

Each year, the Marysville Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Marysville area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Marysville Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Marysville Award Program and data provided by third parties.

About Marysville Award Program

The Marysville Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Marysville area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Marysville Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Marysville Award Program

CONTACT:
Marysville Award Program
Email: PublicRelations@recognitionawarding.com
URL: http://www.recognitionawarding.com

 


Winner Chosen to Have Dinner with Sacramento Kings Player Ben McLemore at JImboy’s Tacos

“Eat with a King” Promotion Receives Over Nine Hundred Entrants

Sacramento, CA – Jimboy’s Tacos, a fast-casual American-style Mexican food restaurant chain, and sponsor of the Sacramento Kings, is delighted to announce the winner of the “Eat With a King” promotion. Bridget Burell won the drawing and will be joining Sacramento Kings player Ben McLemore at Jimboy’s Tacos on Thursday, April 10, 2014 at 6 pm.

Eat with a King!Burell ‘s name was drawn among over nine hundred entrants, and will have the opportunity to invite nine of her friends to join her for dinner at the Jimboy’s Tacos located at 5551 Franklin Blvd., Sacramento, California.

“The response to this promotion was amazing, and we hope Ms. Burell and her friends have a wonderful time with Ben McLemore,” said Jimboy’s Tacos CEO Karen Freeman. “This was an exciting contest, and we’re so happy for her.”

About Jimboy’s Tacos
Jimboy’s Tacos recently partnered with real estate company, The Krrish Group, to bring Jimboy’s Tacos to India. The Krrish Group, as Master Franchisee of Jimboy’s Tacos, will launch the multi-store opening in India later this year. The first restaurant is slated to open in September 2014, with 7-10 more restaurants opening in the next two years.

Established in 1954, Jimboy’s Tacos had humble beginnings, debuting in a pop-up trailer on Kings Beach in Tahoe, California. Traffic picked up, fueled by positive word-of-mouth, and a trailer developed into almost 40 locations throughout the Sacramento and Tahoe areas.

In 2012, the brand revealed that it would remodel all of its nearly 40 restaurants to an adventure-themed prototype by the end of 2016. The adventure aspect reinforces the chains branding efforts around a fun, entertaining place to eat than its previous incarnation. The American-style Mexican food restaurant chain will continue to focus on the food, using fresh, natural premium ingredients, and preparing everything fresh daily.

Contact Info:
Dina Guillen, Marketing Director
Jimboy’s North America
(916) 788-9770
d.guillen@jimboysnorthamerica.com


Jimboy’s Tacos Launches 60th Anniversary Celebrations at Sacramento Kings Game

Sacramento, CA – Jimboy’s Tacos, a fast-casual American-style Mexican food restaurant chain, and sponsor of the Sacramento Kings, will launch its 60th Anniversary celebrations at the Sacramento Kings game tonight as they thank their customers throughout their 60 years of business.

Margaret Knudson, wife of Jimboy’s Tacos founder Jim Knudson, will be in attendance as well as daughter and CEO of Jimboy’s Tacos, Karen Knudson Freeman, and son Scott Knudson.

“This is a great way to begin thanking the Sacramento community for embracing us over the years,” said Karen Knudson Freeman. The big celebration day festivities will be held on May 21, 2014.

Jimboy’s Tacos recently partnered with real estate company, The Krrish Group, to bring Jimboy’s Tacos to India. The Krrish Group, as Master Franchisee of Jimboy’s Tacos, will launch the multi-store opening in India later this year. The first restaurant is slated to open in September 2014, with 7-10 more restaurants opening in the next two years.

Established in 1954, Jimboy’s Tacos had humble beginnings, debuting in a pop-up trailer on Kings Beach in Tahoe, California. Traffic picked up, fueled by positive word-of-mouth, and a trailer developed into almost 40 locations throughout the Sacramento and Tahoe areas.

In 2012, the brand revealed that it would remodel all of its nearly 40 restaurants to an adventure-themed prototype by the end of 2016. The adventure aspect reinforces the chains branding efforts around a fun, entertaining place to eat than its previous incarnation. The American-style Mexican food restaurant chain will continue to focus on the food, using fresh, natural premium ingredients, and preparing everything fresh daily.

 

Contact Info:
Dina Guillen
Marketing Director
Jimboy’s North America
(916) 788-9770
www.jimboystacos.com


Jimboy’s Tacos Enters Long Term Partnership Deal with Krrish Group to Open Franchises in India

Sacramento, CA – Jimboy’s Tacos, a fast-casual American-style Mexican food restaurant chain, and sponsor of the Sacramento Kings, has teamed up with real estate company, The Krrish Group, to bring Jimboy’s Tacos to India.

The Krrish Group, as Master Franchisee of Jimboy’s Tacos, will launch the multi-store opening in India later this year.  The first restaurant is slated to open in September 2014, with 7-10 more restaurants opening in the next two years.

Established in 1954, Jimboy’s Tacos is celebrating its 60th year in May of 2014. Jimboy’s Tacos had humble beginnings, debuting in a pop-up trailer on Kings Beach in Tahoe, California.  Traffic picked up, fueled by positive word-of-mouth, and a trailer developed into almost 40 locations throughout the Sacramento and Tahoe areas.

Folsom and monument nightIn 2012, the brand revealed that it would remodel all of its nearly 40 restaurants to an adventure-themed prototype by the end of 2016.  The adventure aspect reinforces the chains branding efforts around a fun, entertaining place to eat than its previous incarnation. The American-style Mexican food restaurant chain will continue to focus on the food, using fresh, natural premium ingredients, and preparing everything fresh daily.

 

Contact Info:
Dina Guillen
Marketing Director
Jimboy’s North America
(916) 788-9770
www.jimboystacos.com


Eat with a King!

Eat with a King!Enter for a chance to win dinner with Ben McLemore on April 10, 2014 @ 6:00pm at a Sacramento-area Jimboy’s Tacos for you and nine friends, and an autographed jersey!

Enter today at kings.com/jimboys!

Good luck!

 

 

 

 

 


Kings Sign Partnership with India-Based Company and Jimboy’s Tacos

Krrish Group the First of Many Indian Companies to Embrace Kings Philosophy.

Kings

SACRAMENTO, Calif. – Friday, the Sacramento Kings announced their first major partnership with an India-based company. The Krrish Group will activate in Sacramento through in-arena, broadcast, and digital advertising to promote the launch of their new relationship with Jimboy’s Tacos. Krrish recently entered into an agreement with Jimboy’s Tacos involving a multi-store franchise relationship throughout India.

Since purchasing the Kings earlier this year, team owner Vivek Ranadive has directed a business philosophy coined “NBA 3.0,” which focuses on investments in technology, globalization and deep community partnerships. The Krrish partnership marks another manifestation of the 3.0 philosophy in Sacramento.

“I am thrilled that The Krrish Group shares our global vision and sees the economic potential of a partnership with the Kings,” said Ranadive. “Given the increasing popularity of basketball and the Kings in India, we hope that this will be the first of many important business partnerships from the region. As we strive to become India’s home team, we are proud to call The Krrish Group and Jimboy’s Tacos our partners.”

“The Indian consumer and retail market has literally been exploding during the last 10 years and the trend is projected to continue for many years to come, with the restaurant sector projected to grow more than double in the next 5 years,” said Prakhar Gupta, Vice President of Business Development for The Krrish Group. “With a dynamic and fast growing business portfolio, we see our partnership with Jimboy’s and the Kings as a perfect opportunity.”

“Jimboy’s Tacos and The Krrish Group believe this to be a historic moment that demonstrates unlimited possibilities,” said Karen Knudson Freeman, CEO

 expansion.”of Jimboy’s Tacos. “We are excited to be part of Vivek’s 3.0 initiative as we begin our national and international

The Kings expect to announce several more India partnerships in early 2014.

Friday’s game against the Miami Heat is one of several games that will be broadcast live in India.


About the Krrish Group

Starting as a liquor manufacturing company in 1983, The Krrish Group has emerged as a dynamic business entity with operations in many countries while constantly diversifying, innovating and setting benchmarks in every sector it steps its foot in. With a mission to being nothing but the best, The Krissh Group is one of Delhi NCR’s most dynamic real estate players. Their $650 million flagship construction project – “Krrish Square” in the heart of Colombo, Sri Lanka, consisting of multiple mixed-use high rise buildings – is one of the 10 largest on-going construction projects in the world. The Krrish Group recently set foot in the sports management territory by purchasing the Delhi franchise “Krrish Delhi Smashers” in the inaugural Indian Badminton League.


JIMBOY’S TACOS CELEBRATES THE GRAND RE-OPENING OF THEIR ROSEVILLE AND CARMICHAEL LOCATIONS

mdaWHAT: Jimboy’s Tacos is using the Grand Re-Opening of its Roseville & Carmichael Stores to provide a platform for raising Money for the Muscular Dystrophy Association. To celebrate the grand re-opening of Roseville and the Carmichael locations, these stores will be giving away two of their legendary ground beef tacos free to every person who stops by between 10:00 am to 5:00 pm on Saturday, October, 19th. While the tacos will be served free with no strings attached Jimboy’s management has arranged for 100 percent of any optional donations made during this day-long celebration to go directly to the Muscular Dystrophy Association. “Jimboy’s Tacos and its customers have raised over $10,000 for this great cause! We are looking forward to using these grand openings to kick off our next efforts in supporting MDA in our local communities.” said, Karen Knudson-Freeman, CEO and President of Jimboy’s North America Inc.

WHEN: Saturday, October 19th, 2013
WHERE: 1821 Douglas Blvd., #C8, Roseville, CA AND 7401 Fair Oaks Blvd., Carmichael, CA

WHY: The Muscular Dystrophy Association is the world’s leading nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. They do so by funding worldwide research, by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement. It’s special work powered by special people who give generously.

Jimboy’s Tacos is a 59 year old California Restaurant Company (est. 1954). The locations that have been reopened and have just undergone a remarkable transformation in a Mayan-adventure themed style. The combination of their great food and the new mystical ambiance provide a magical experience. “We have a large and loyal following, but there are some people who still don’t realize; we are not a typical “fast food” restaurant” said, Freeman. We use fresh local ingredients, including only top grade local beef and chicken. Our menus are prepared fresh daily, cooked slow and served fast.

Celebrate the Grand Re-Opening of our Fairfield location and support the Fischer House

WHAT: Jimboy’s Tacos is using the Grand Re-Opening of its Fairfield Store to provide a platform for raising Money for the Fisher House Foundation @ Travis AFB. To Celebrate the grand re-opening of Fairfield, this store will be giving away Two of their legendary ground beef tacos free to every person who stops by between 11:00 am to 6 pm this Saturday April 27th. While the tacos will be served free with no strings attached Jimboy’s management has arranged for 100 percent of any optional donations made during this day-long celebration to go directly to the Fisher House Foundation. “Our goal is to raise $10,000 for this great cause, and to bring attention to this wonderful Foundation, “said Karen Knudson Freeman CEO and President of Jimboys North America Inc. Jimboy’s has already begun collecting donations from other businesses and business owners, “it is an honor and a privilege, to show our American Hero’s and their families how much we all appreciate their sacrifice,” Freeman says. (more…)

Jimboy’s Tacos Brings P.A.L. Kids and Local Law Enforcement Together Over Dinner and Asks Other Local Companies To Own a Day for P.A.L. @ the Matt Garcia Youth Center

policeWHAT: Jimboy’s Tacos will bring in their famous Taco Trailer and provide a Taco and Burrito Dinner for the Kids and Law enforcement. “It is our privilege to support this great cause, providing food and an opportunity for Fairfield’s Law enforcement and PAL Kids to dine together, and also to call out other corporate (possible) sponsors in Fairfield to own a day for food, for these kids. This is what America is all about, and Fairfield is a shining example to all of us, what is being done here, breaking down barriers and giving these kids a chance is not only changing this city but is truly inspirational for all of us” says Karen Knudson Freeman CEO and President for Jimboys North America.

(more…)

Grand re-Opening of a new store in Fairfield!

Jimboy’s Tacos is proud to announce the Grand re-Opening of the Fairfield Store on April 27, 2013. We are inviting everyone to come and attend and receive 2 free ground beef tacos. In addition they will be helping us support the Fisher House as we will be accepting donations and we have a goal of raising $10,000. The Fisher House is an amazing charity that provides housing for the families of wounded military personnel; check out www.fisherhouse.org. We will be accepting donations all day. The Grand re-Opening will be from 11:00am to 6:00pm and there will be media present as well as a ribbon cutting at 2:00pm with Mrs Jimboy.