Jimboy’s Tacos Opens First Location in Southern California

Jimboy’s Tacos Founder’s Wife and Daughter to Attend Grand Opening Ribbon Cutting Ceremony

Aliso Viejo, California – (November 9, 2015) – Jimboy’s Tacos, a fast-casual American-style Mexican food restaurant chain, opens its first restaurant in Southern California with a Grand Opening Absolutely-Final-JB_Logo_2015_FINALin Aliso Viejo on Thursday, November 19, 2015. Festivities will begin at 5 pm with a ribbon cutting by the Aliso Viejo Chamber of Commerce.  The restaurant, located at 27882 Aliso Creek Road in Aliso Viejo, will have Jimboy’s Tacos founder’s wife, Margaret Knudson, 93, in attendance, as well as Jimboy’s Tacos President and CEO Karen Knudson-Freeman.  Freeman is the daughter of founders Jim “Jimboy” Knudson and Margaret Knudson.  Also in attendance will be representative from the restaurant staff, Jimboy’s Tacos executives, and local government officials.

Grand Opening festivities for Jimboy’s Tacos actually began October 10, when 25% of the total day’s sales were donated to help a sweet young girl, Aeverie, unite with a lifesaving service dog.  “We were so happy to have contributed in this way during the excitement of opening our new restaurant,” said Lynn Freeman, co-owner of the Jimboy’s Tacos franchise along with her husband, Michael.

Jimboy’s Tacos is a family run fresh casual restaurant chain started 61 years ago.  The restaurant has maintained it’s philosophy for fresh, quality American-style Mexican food, and recently began remodeling to reflect an adventure theme with maps, compasses, and simple adventure décor.

“Everything is made from scratch and in small batches to ensure freshness,” said Knudson-Freeman.  “We don’t even buy pre-shredded cheese; we shred our cheese daily, and we chop all of our vegetables and we make our guacamole fresh every morning.  Its how my mom and dad did it 61 years ago, and we still prepare our food that way today in all our restaurants,” added Knudson-Freeman.

In addition to the distinct flavors in the spices, Jimboy’s Tacos grills its stone ground corn tortilla shells to make them crispy and crunchy, and dusts every grilled taco with its signature parmesan cheese. The menu also includes street tacos, burritos, nachos, street fries, salads and churros.

HISTORY AND BACKGROUND OF JIMBOY’S TACOS:

Jimboy’s Tacos had humble beginnings, debuting in a small trailer on Kings Beach in Tahoe, California in May of 1954.  Started by Jim “Jimboy” Knudson, it began with Jim’s recipe for his signature taco, packed with the perfect balance of flavors and textures, all encased in his famous crispy, Parmesan dusted stone ground corn tortilla.

Traffic began to pick up, fueled in large part by positive word-of-mouth from locals in the area.  In the spring of 1958, Joe King, owner of King’s Beach and a huge fan of Jimboy’s Tacos, built a small building on North Tahoe Boulevard for the sole purpose of giving Jimboy’s a more permanent home.

Celebrities performing in the famous CalNeva Lodge in Tahoe, including members of the famous “Rat Pack,” Dean Martin, Joey Bishop and Peter Lawford, began hearing about Jimboy’s Tacos and making trips to the new storefront.  All three stars from “Bonanza,” including Lorne Green, Dan Block and Michael Landon, were sometimes seen at Jimboy’s Tacos. They would send someone to order tacos for the crew and stars, when they were filming in the area.  Countless other stars of the 60’s and 70’s began discovering Jimboy’s Tacos at the same time.

In 1969, Jim began franchising and the Jimboy’s Tacos phenomenon grew from a small trailer on the shores of Kings Beach, into almost 40 locations throughout the Sacramento and Tahoe areas.

Jimboy’s Tacos has built a large and loyal following of fans because the commitment to using fresh, quality ingredients has never changed.  Looking back over the years, Jimboy’s Tacos was ahead of its time in going farm-to-table, which is now a trend in many restaurants.  From the very beginning, Jimboy’s Tacos focused on freshness and quality, using only fresh, premium local ingredients, preparing food from scratch daily, and cooking in small batches to ensure freshness.

Although he wasn’t actively involved in the operations in his later years, Jim was always very concerned about, and closely monitored, the style and quality of the restaurants bearing his name up until his death in 2011 at the age of 95.

Jim’s vision and philosophy is a guiding force for his daughter, Karen Knudson Freeman, who took over as President and CEO of Jimboy’s Tacos in 2010.  The number of Jimboy’s Tacos locations continues to increase, but our menu still reflects Jim’s distinct and unique cooking style and commitment to freshness and quality.

Today, there are nearly 40 Jimboy’s Tacos in Northern California, Nevada, and Texas.